outbidfun.in

Brand guide · v1.0

The paddle goes up.

outbidfun.in is a public leaderboard where rank is what you pay. The brand is an auction house that doesn't take itself seriously: loud marigold, warm paper, bold type, and numbers front and centre.

1 · Logo

The mark is an auction paddle, raised mid-bid, tilted 12° for energy. The chevron inside always points straight up: you outbid, you go up.

Mark · on light
Mark · on dark
App icon
App icon / avatar
outbidfun.in
Primary lockup · light
outbidfun.in
Primary lockup · dark

Wordmark

Set in Bricolage Grotesque ExtraBold, tracking −3%. outbid in Ink (Paper on dark), fun in Rani Pink, .in at 55% size in Clay. Always one word, always lowercase.

Clear space & size

  • Keep clear space equal to the paddle's handle width (≈ ¼ of the mark's height) on all sides.
  • Minimum size: mark 16px (favicon), lockup 120px wide.

Don't

Don't flip or point the chevron down
Don't recolour the paddle
Don't stretch or squash
Don't put the mark on Marigold. Use the app icon.

Files

2 · Colour

Marigold for marigold garlands and the gold of a winning bid. Ink and Paper do the heavy lifting; Marigold and Rani Pink are the spice.

#FFB000
Marigold--marigold

Primary. The paddle, primary buttons, highlights. Fill only: never use it for small text on light backgrounds.

#15120E
Ink--ink

Text, outlines, the paddle handle. Dark-mode background base.

#FFF8EC
Paper--paper

Light-mode background. Warm, never pure white.

#E5306B
Rani Pink--rani

The "fun" in the wordmark and the #1 moment. Use sparingly: one pink thing per screen.

#12A37A
Leaf--leaf

Live / success states only: "Live", countdowns, confirmations.

#6E665C
Clay--muted

Secondary text, meta lines, captions.

#E9DFCF
Sand--line

Borders, dividers, quiet surfaces.

Ratio

Paper 60Ink 25Marigold 105

Dark mode swaps Paper and Ink (background #121010, cards #1C1916). Marigold stays the same; Rani Pink lifts to #FF5C8F for contrast.

3 · Typography

Display · Bricolage Grotesque 800

Claim #1 for $17,006

Body · Inter 400 / 600

Paste your link, pick an amount, and you're on the board. Anyone can outbid you, so keep an eye on today's ranking.

Numbers · JetBrains Mono 700

#1 · $17,001 · 18,204 clicks

Amounts and ranks always use the mono face, in whole US dollars with comma grouping ($100,000).

4 · Voice

We areSayDon't say
Short and cheekyRank is what you pay. Nothing else.Our innovative platform leverages a transparent bidding paradigm.
Honest about the gameAnyone can outbid you, anytime. That's the fun.Secure your guaranteed premium placement!
Numbers first$12,500 · #3 overall · 214 clicksGreat value with amazing results!!!

Taglines

  • Rank is what you pay. Nothing else. (primary)
  • Outbid anyone. Anytime.
  • The paddle goes up.
  • Pay more. Rank higher. That's the whole game.

5 · Components

#1#2#3#14 Live $12,500

Corners: 14px cards, 999px buttons and chips. Borders 1.5px Sand. The #1 card gets a Marigold border and a soft Marigold glow. Nothing else glows.